If you haven’t defined your audience you’re, at best, leaving money on the table and, at worst, too clueless/blind/self-centered to create and land something valuable to others.

In this course Chase shares why it’s so important to define and understand your audience as well as how to do the digging, thinking and insighting (sp?) so you’re able to create, serve and sell to your audience.

Your business, revenue and life is too important to leave it up to chance. Don’t gamble with your future and build something without developing WHO that thing is for, WHAT they struggle with.